Maharashtra government has taken a very important step to ensure the health of children. The sale of Sting energy drink has been completely banned within a 500 meter radius of all schools in the state. Informing the Assembly of the historic decision, Food and Drug Administration Minister Narhari Jirwal made it clear that henceforth the sale of liquor in any educational institution will be considered completely illegal.‘b.
The minister said that the caffeine level in the stinging drink was found to be much higher than the prescribed standard, It is very harmful to the health of growing children. The ban was put into effect immediately to keep students away from this highly caffeinated drink. The minister clarified that children’s health will not be compromised‘b.
In addition to the Maharashtra government’s crackdown, food regulator FSSAI recently issued notices to six leading energy drink companies. The company that makes Sting energy drink, along with five other major brands, have been seriously accused of misleading the public through misbranding and misleading advertising. The FSSAI investigation revealed that the promotion and labeling of these drinks blatantly violated norms.
Red Bull is the subject of this investigation, PepsiCo’s Adrenaline Rush, Kempa Energy Gold Boost by Reliance, Includes major domestic and international brands such as Hell Energy and Monster Energy. Officials have already started investigating the quality and compliance aspects of these products.
Following the strict stance of Maharashtra government and FSSAI, monitoring of other energy drink brands available in the market has also been significantly increased. The government is very concerned about the caffeine levels in these drinks and their psychological and physical side effects on young people and children. The directive is effective immediately for shopkeepers and vendors around the school‘b) Strict legal action will be taken against violators‘The government has warned.